Introduction

The Office of Public Affairs, established in August 2001, is in charge of public affairs concerning student recruitment and acts as a media liaison for STU. It facilitates student recruitment activities and produces news releases for event marketing of the university. It also maintains a mutually beneficial relationship with the press and implements risk management in case of any issues that might arise. The department’s underlying goals include:

• Improving STU’s national ranking
• Maximizing STU’s positive publicity
• Contributing to STU’s sustainability

The department’s mission includes:
1. Enhancing student recruitment service: organizing technology-humanity seminars, forming strategic alliances with high schools, participating in externally organized student recruitment fairs/exhibitions, overseeing the design and images for publicity, and arranging the Elite Scholarship Program.
2. Strengthening media liaison: documenting events and news reports, facilitating the ‘branding’ of STU, maintaining media relationships, handling advertisements, and managing news events.